Are you tired of feeling frustrated and stuck in your business?
I know exactly how you feel. Not too long ago, I was in the same position.
As a cancer scientist, I set out to build an online training company for cancer health professionals, but despite my initial success, I hit a wall that seemed impossible to overcome.
I was doing all the "right things"—creating freebies, blogging religiously, and trying to maintain a constant presence on social media. But despite my efforts, growth was painfully slow, and I felt like I was spinning my wheels with no real impact.
I was desperate for a change.
That's when everything came crashing down. I hit a breaking point, forcing me to reassess my approach. As I picked up the pieces and started to rebuild, a spark of inspiration ignited within me
I decided to start an Etsy shop. It was a bit of a segue from my usual and a bit of a leap of faith, but one that would prove to be a game changer.
This Etsy shop was to sell stitch markers for knitters. It was only going to be an experiment, to see if I could do it and perhaps make a little extra money for Christmas that year.
But I draaaaaaagged my feet over opening it up. I'd had my fingers burned and I didn't want to feel like that ever again. After a few months of procrastination, my daughter (who was 9 at the time) came downstairs one evening and declared, "Mummy! I've decided that tomorrow, you're going to open your Etsy shop!"
And so that weekend, on a crisp February morning, I busied myself creating products, taking photographs and building listings. By the Sunday evening, I had a full(ish) shop and was ready to start selling.
I didn't tell anyone (other than my immediate family) what I was doing. I didn't post on social media. I didn't build a website. I didn't blog, I didn't email anyone. None of the traditional promotion methods.
Within a few weeks, I'd made my first sale to a complete stranger. Then another. Then a few more. By June, I was beginning to make £300-400 a month extra and I was really only spending a few hours a week working on building and growing my store. I knew I was onto something, and I knew it was time to start taking it seriously.
Here's what my customers have to say about working with me