how etsy changed my business

(and how it can change yours too)

Are you tired of feeling frustrated and stuck in your business?

I know exactly how you feel. Not too long ago, I was in the same position.

As a cancer scientist, I set out to build an online training company for cancer health professionals, but despite my initial success, I hit a wall that seemed impossible to overcome.

I was doing all the "right things"—creating freebies, blogging religiously, and trying to maintain a constant presence on social media. But despite my efforts, growth was painfully slow, and I felt like I was spinning my wheels with no real impact.

I was desperate for a change.

That's when everything came crashing down. I hit a breaking point, forcing me to reassess my approach. As I picked up the pieces and started to rebuild, a spark of inspiration ignited within me

I decided to start an Etsy shop. It was a bit of a segue from my usual and a bit of a leap of faith, but one that would prove to be a game changer.

This Etsy shop was to sell stitch markers for knitters. It was only going to be an experiment, to see if I could do it and perhaps make a little extra money for Christmas that year.

But I draaaaaaagged my feet over opening it up. I'd had my fingers burned and I didn't want to feel like that ever again. After a few months of procrastination, my daughter (who was 9 at the time) came downstairs one evening and declared, "Mummy! I've decided that tomorrow, you're going to open your Etsy shop!"

And so that weekend, on a crisp February morning, I busied myself creating products, taking photographs and building listings. By the Sunday evening, I had a full(ish) shop and was ready to start selling.

I didn't tell anyone (other than my immediate family) what I was doing. I didn't post on social media. I didn't build a website. I didn't blog, I didn't email anyone. None of the traditional promotion methods.

Within a few weeks, I'd made my first sale to a complete stranger. Then another. Then a few more. By June, I was beginning to make £300-400 a month extra and I was really only spending a few hours a week working on building and growing my store. I knew I was onto something, and I knew it was time to start taking it seriously.

Eventually, I figured out a system for making daily sales...

Through trial and error, countless hours of research, and an unwavering commitment to taking action, I developed a system that revolutionised my results.

I expanded my product offerings, including hand-painted watercolours, and dove deep into the intricacies of running a successful Etsy store.

I meticulously tracked my performance, exploring every avenue to unlock the secret to daily sales.

Now, I'm on a mission to share my knowledge and help others just like you.

If you're ready to break free from the frustration and skyrocket your Etsy sales, I invite you to check out my Artist's Guide for Making Daily Sales on Etsy.

It's a comprehensive resource that will equip you with the strategies and insights you need to transform your Etsy business into a thriving success story.

Don't let frustration hold you back any longer.

Join me on this journey, and together, let's unlock the key to making daily sales and achieving the results you've always dreamed of.


Whether you're right at the start of your creative business or have a few years experience, I can help you achieve your goals.

Etsy workshop

Learn why I love Etsy as a starter platform

and how you can get started today.

Join the hundreds of students who have taken the workshop

and started their own Etsy shops.

1-hour coaching call

Need a kickstart to boost your online creative business?

Book an individual 1:1 coaching call here.

art & SOUL

Ready to scale your creative business online?

Learn more about selling your art with SOUL-ful systems.

Here's what my customers have to say about working with me

Unlock the potential of your artwork and bring it to life in the digital world with my quick-start guide!



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